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Phill Mackie

Phill Mackie

Why should I design my website with a clear purpose?

You must have a purpose for your website and a clear strategy to support it. The internet is a critical source of interaction and information for business’. You should learn an understand the reasoning for designing, planning and executing a successful Website.

Here are Some Critical Elements to Plan for during your website design:

  1. Clarity on what the purpose of your website is
    It can just end up a confusing mess if you don’t address key questions. Is the purpose of your website to sell something, give information, nurture relationships? Every page on your site should have one, specific focus. It’s up to you – but get clear from the start
  2. Remember that your website should not be about you
    It might sound counter-intuitive but the truth is, your prospective clients and customers aren’t that interested in you. They’re interested in what you can do for them. Step into their shoes. Meet their needs. Address their fears and concerns. Above all, give them solutions and solve some of their problems. Then you’ll have a website that people will want to visit and immerse themselves in
  3. Give People Free Material
    Don’t hold back. If the purpose of your business is to add real value to peoples’ lives – start now. Give visitors to your site information they can use that will make a real difference to them
  4. Get your Customers and Prospects’ Email Addresses – and then use them
    The businesses that are good at collecting email addresses, hardly any of them follow up by communicating regularly with their customers and clients in an effective way. You don’t just have to use email to sell. You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that may be interested in, ask why they’ve not done business with you… the list is only limited by your imagination. The point is this. You could grow your business by 10, 20 or 30% just by adopting an effective e-marketing strategy
  5. Automate your Emails with Automation
    The reasons that Email Marketing is so powerful is because if you set it up properly, your entire email operation can be automated. Using autoresponders you can decide who gets which emails and when they get them. You can even create a system where people who purchase a particular product or service receive a series of emails leading them to further purchases. And the entire process is automated – which means that you can lie on the beach while the profits roll in.
  6. Test Pay Per Click Advertising
    Pay per Click propels you to the top of the search engines without spending months on search engine optimisation that probably won’t work anyway. Unlike most internet advertising, you only pay when someone visits your site. How much you pay will depend on how much competition there is amongst other advertisers in your category. As with all marketing, the golden rule is to TEST and measure the results
  7. Use Video on your website
    Video is revolutionizing the internet and those who are embracing its power are reaping the rewards. For minimal time and cost, you can turn your website into a multi-media vehicle that gives your customers the most effective direct experience of you possible. If you combine video with email marketing, pay per click and advanced internet marketing, the results can be exponential
  8. Become obsessed with split-testing
    All highly successful online Entrepreneurs are passionate about testing. Split testing lets you continually test alternative versions of your web pages, to see which bring the most customers and sales. Tools such as Google’s Website Optimiser and Hypertracker enable you to do this at no or low cost.
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