1. Emails generate more sales than social media
Social media is great for communicating news, entertaining your established audience and getting well placed in a Google Search (we will do another post soon about this). We’re not suggesting you neglect social media. However, email marketing is cheaper and more powerful – people tend to click more on an email than a Facebook post for example.
2. Know your customers
A great way to increase your conversion rate is to know what works and what doesn’t. Emails track your audience in a way that Facebook, Instagram or Twitter doesn’t. Facebook released the ‘insights’ tool, which helps, but it doesn’t cut it if you really want to know if your ‘deal of the month’ you advertised worked or WHY it didn’t work. Emails can tell you what the audience clicked on, which messages or headlines were more popular and which browser they are using (which trust us, is relevant). You can also choose to send two emails simultaneously to a small part of your audience and see which one works the best, sending the most popular one to the remainder of your audience.
3. Personalised messages
With email marketing, you can target a segment of your database and greet them with their first name. You can choose which content to send to a particular segment, change it, and send multiple personalised emails at the same time. Having a specific email for each person or segment greatly increases conversions. For example, if you sell clothes, you can find in your database every single person that bought a white t-shirt. And when your next shipment of white t-shirts come into your store, you can then send them an email notifying them personally about the new stock. And it works, because it is so specific and you already know they’re interested.
4. Quicker, cheaper, greener!
Because preparing an email takes less time and effort than other marketing tools, you can send more of them. Keeping connected with your audience is a great way to build your brand’s notoriety and build a loyal customer base.
5. Free tools
There are some terrific free tools to start doing your own emails. We like:
However, with skeptical buyers saturated by media like never before, how your business presents itself is critical. Attentive, comprehensive marketing (including copywriting) services will allow you to distinguish yourself from your competitors.
6. Information sharing
We can hear you thinking, and yes, it is possible to reach prospects as well as existing customers.
If you haven’t started yet, you should start collecting email addresses. With the free tools listed above, you can integrate a subscription button on your website or Facebook that will automatically add addresses to your database. You don’t have to lift a finger! And the good thing is, we can also help with the integration of subscription button too.
As for reaching a bigger audience, many people forward emails that list offers or discounts to their friends. So an email sent to one person might reach many more than those on your list.
A final word
There are a lot of unwritten rules to email marketing, like why it’s good to have a 50 – 50 % text to images ratio … you don’t want your newsletter looking like this!
High-quality content and an intelligent strategy is vital to grabbing attention and engaging more customers.
Here at Scribblevison, we can assist you to set up your email marketing campaign so you will be ready to drive more sales.