Rollerskating toddlers – who wouldn’t want to see that?
Evian Roller Babies, a marketing video published on YouTube in 2009 and seen by more than 78 million people throughout the world, has to be one of the cleverest digital marketing campaigns ever. (Check out Evian’s Roller Babies video for yourself.)
In less than 24 hours IKEA’s promo of its 2015 catalogue, a parody of Apple marketing and a tilt at the digital age, has had more than 150,000 views on social media channel YouTube.
The promo engages because it recognises the yearning for the simple and the tangible – a real, printed product catalogue that you can see and feel and smell, the stuff of yesteryear. Anyone out there who knows the frustration of a dozen different passwords, content management and mobile plan comparisons will utter a definitive UH-HUH at this point.
