I often hear people say “my website doesn’t work how I expected”. Well the question I ask is “what exactly were you expecting of your website”. For our small and medium business customers the answer is, most often, “to generate sales or leads”. So what are the most common reasons why your website might not be living up to expectations? And how can you get the most out of it?
You run a small business and you have great social skills. So opening a Facebook page should be easy and bring you a lot of leads, right? And you should be able to convert those two likes into two sales, right? So why is Facebook not working for you?
What does a hotdog, an excavator driver and a hungry mate have in common?
Believe it or not, they’re all aspects of a clever digital marketing campaign for Statoil, a northern European petrol station chain.
Rollerskating toddlers – who wouldn’t want to see that?
Evian Roller Babies, a marketing video published on YouTube in 2009 and seen by more than 78 million people throughout the world, has to be one of the cleverest digital marketing campaigns ever. (Check out Evian’s Roller Babies video for yourself.)
Where will your education take you? This is the catch cry of Federation Training’s new television commercial (TVC), produced – yes you guessed it – by the creative folk here at Scribblevision.
Federation Training needed a simple yet sophisticated TV campaign to drive enrolments and extend recognition of the organisation, established following the amalgamation of Advance TAFE and GippsTAFE in May of this year.
In less than 24 hours IKEA’s promo of its 2015 catalogue, a parody of Apple marketing and a tilt at the digital age, has had more than 150,000 views on social media channel YouTube.
The promo engages because it recognises the yearning for the simple and the tangible – a real, printed product catalogue that you can see and feel and smell, the stuff of yesteryear. Anyone out there who knows the frustration of a dozen different passwords, content management and mobile plan comparisons will utter a definitive UH-HUH at this point.
