Ms Vitale in partnership with her mum, Karen Coulthard, has taken the good part of a year to transform a seed of an idea into a new business, and this week – in conjunction with Scribblevision – has launched a new online children’s clothing store, Sock on Fox.

The online store showcases the business’s new branding – also created by Scribblevision – and features close to 100 items of children’s clothing across five designers.

The store is responsive, secure, and orders are easily managed via the website’s administrator area – enabling Megan and Karen to focus on building the business rather than mastering web technology.

Their ethos is simple: they will sell quality children’s clothing at an affordable price.

“The idea was that you can dress your children trendy without having to break the bank. For example, you can buy a really nice, good-quality pair of jeans and if it’s together with some cheaper t-shirts you can still put together an affordable outfit,” Megan says.

“We’ve tried to find pieces that you can’t find everywhere.”

Now that Sock on Fox is live, Megan and Karen will turn their attention to marketing the online store with a view to taking the brand national.

Scribblevision-designed flyers, stickers and business cards are part of that push as is marketing via social media.

“We are that excited about it. The wheels are in motion,” Ms Vitale says.

And here at Scribblevision, we’re pretty stoked too to play our part in the launch of yet another fine local business. We wish Megan and Karen huge success!

You can visit the Sock on Fox store at

  • Launching your new business? Give us a call to arrange a chat about your new website, business cards, print and marketing requirements. Phone the studio on 5174 9437.

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