Traralgon News & Lotto
Brand Design Case Study
Traralgon News & Lotto came to us for a unique new look. With a main-street location, standing out amongst the sea of other businesses along Franklin street was of high priority. They required two identifiable, connected logos – one for Traralgon News & Lotto and another for Traralgon Books. Branding and stationary design was also on the to-do list, to keep their new look consistent.
Our design team created a versatile brand and applied it to a range of mediums, including the store signage, gift cards, posters and also the 2015 Christmas catalogue. The shopfront was transformed into a distinct sea of blue, strategically balanced with all branding elements and logos. Traralgon News & Lotto were also provided with a Brand Style Guide to ensure the use of their new brand always remains consistent.