Branding Case Study
With a new name, a new menu, a new focus and revamped eatery – there was only one thing left to do – create a unique, striking and timeless new look for Neilsons Kitchen. Lewis and Bec required a refreshed logo, website, business cards and menus that fit with their gorgeous new interior and colour scheme.
A stripped back colour scheme was developed in order to complement the restaurant’s new interior. The logo was specifically created with the ability to be broken down into sections – this is for versatility across all platforms of visual communication – while still remaining recognisable. Further graphic elements, such as the use of a repeated forward slash, were developed to add structure to the menu and guide the eye in a sequential order through the list of mouthwatering dishes.
“Chilled water, house-baked sourdough and an amuse-gueule of tempura scallop all combine to set the stage for a dining experience rarely equalled in Gippsland. For the adventurous there’s an eight course degustation menu, but a succulent alternative is the chef’s specialities: caramelised ox cheek poached in black vinegar for 36 hours, or similarly slow-braised salted lamb neck with caramelised sweetbreads and date puree.”
“The lunchtime menu offers a modest selection of seafood meals such as salt and pepper squid, freshly shucked oysters, a salmon omelette and even a smoked salmon baguette – although salads, pastas, risotti and burgers are also available. For dinner, the aged Gippsland beef is a standout, served with a kipfler potato and horseradish tart, roasted baby tomatoes and a shiraz sauce.”