RAT Barrow Case Study

Project Type: Website Design and Development / Video Production / Photography

Assignment

Peter Boulton invented the RAT Barrow for his wife Michelle. They own and run a 300 head dairy farm in Gippsland. With the idea of making something for his wife to make feeding horses, pruning the garden and carting firewood more time effective and less labour-intensive, Peter pulled an old ride-on lawnmower over to the shed and sat it next to the wheelbarrow. He looked at them side by side and the RAT Barrow vision was conceived. After appearing on the Shark Tank Australia, it was advised Peter’s RAT Barrow needed a more professional online presence to help assist with online enquiries to support sales.

Objective

Produce a modern website to meet the current market with high importance on mobile responsive design (Works on all modern devices). Important focus to be placed on end-point marketing set up with landing page lead capture capabilities. B2B and Direct to customer targeted information delivery with the use of video and imagery assets.

Execution

We set about producing some informative video assets that could be used across different networks from the new website to social media channels. Once completed we built the website with a heavy lean on the current brand. The website has become a clever part of the RAT Barrow business as it delivers the right information to potential and current customers.

Services

Website Design and Development / Video Production / Photography

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