Digital MarketingCreative, innovative digital marketing that allows you to engage your customers on a whole new level
GO WHERE YOUR CUSTOMERS HANG OUT
Australia’s love affair with the internet and mobile devices continues unabated. A digital marketing campaign enables you to take advantage of current (and constantly changing) trends. Like the markets of old, take your wares where the customers hang out. These days this means online.
Instagram, Google+, AdWords, blogging, analytics … and the rest. It gets overwhelming doesn’t it? The key to a good digital marketing campaign is selective targeting. Our expertise ensures exposure in all the right places, saving you time and money.
THE SCRIBBLEVISION ADVANTAGE
A Scribblevision digital marketing strategy gives you the advantage of a campaign informed by every member of our creative team. Our visual designers, digital marketing specialists, web developers and content creators work collaboratively to deliver a campaign that sizzles!
Australians actively surf the net each month
Are using a mobile phone or tablet to browse the web
Australians access videos via YouTube each month
Australians access videos via Facebook each month
Engage with your customers in today’s marketplace: online.
WHY DIGITAL MARKETING?
EVERY MONTH, 17.6 MILLION AUSTRALIANS SURF THE INTERNET, AND SOCIAL MEDIA IS MORE POPULAR THAN EVER. MEANWHILE OUR HUNGER FOR CREATIVE CONTENT IS GREATER EVERY DAY … A VERY COMPELLING CASE FOR THE IMPORTANCE OF DIGITAL MARKETING.
It’s the paradox of our times – the more we go online, the more we feel the need to connect. The big distinction between digital marketing and traditional advertising is that it invites interaction between you and your customers.
Targeted campaigns allow you to connect with your audience, build a relationship and set your products and services to suit their needs, wants and desires.
Build your brand within the community you service. Corporations, small businesses, community organisations and individuals can build their notoriety using a creative multi-channel campaign that, done right, generates considerable organic sharing and develops a momentum all its own.
You’re successful and you’ve got plenty of work on the go, why should you bother with digital marketing? Successful businesses like yours know that to stay at the top of the game they’ve got to reinforce their reputation and remain relevant within the sector they service.
Whether it be driving people to your website, generating leads or increasing sales, a digital marketing campaign will assist with your bottom line. It’s targeted, measurable and easily adjusted to maximise results.
WHAT DOES A CAMPAIGN LOOK LIKE?
YOUR DIGITAL MARKETING CAMPAIGN MUST BE UNIQUE, DYNAMIC, MEMORABLE AND STRATEGIC. IT MUST REFERENCE THE LATEST SOCIAL TRENDS AND INVITE INTERACTION.
Components of a successful digital marketing campaign might include …
Too numerous to mention here, social media remains a crucial element of any digital marketing campaign.
Simply, web logging. Blogging is the art of taking industry news, useful information, entertaining asides and great imagery and turning it into must-reads. It draws traffic to your website and enables you to highlight special offers and company promotions. And, done well, it’s great for improving your search engine rankings.
Your existing clients are a great resource as are people who come to you for information or advice. Regular emails or newsletters afford you intimate communications and the opportunity of winning their repeat custom.
Extensively researched, targeted advertising that only costs if customers click.
Neat, petite, sweet web adjustments that are likely to bring more visitors to your website and, once they’re there, find it harder to leave. In the online world it’s termed a ‘sticky’ website. Pass the honey please.
Establishing an emotional connection is what you need to engage your customers, and key to that emotional connection is creative content. Our team of visual designers, web developers, marketing specialists and content creators work collaboratively to create killer content – words, images, video – that works in all formats. We take into account existing social trends and community interests to deliver content that’s relevant, energetic and sought after. Eleven million YouTube users a month can’t be wrong!
OPEN NEW DOORS
OLD WAYS WON’T OPEN NEW DOORS. A DIGITAL MARKETING CAMPAIGN PROVIDES NEW OPPORTUNITIES TO SHOWCASE YOUR OFFERINGS. HERE’S HOW IT WORKS …
We take a look inside your business: its culture, its people, its aspirations, its offerings. Next we look at your customers and your potential customers. We find out where they like to hang out online and what they’re interested in. We take into account the latest social trends and exciting new technology to determine new ways to reach out. Good old-fashoned market research with a digital twist.
Our research informs the strategy that we then develop. We want to tell your story and make an emotional connection with your audience. What makes your organisation tick?
Out it goes.
And in it comes.
That’s the nature of a digital marketing campaign – it’s dynamic, interactive. We do our thing, our customers respond. It’s not a transaction, it’s a conversation, a relationship.
The best-laid plans are nothing without testing their effectiveness. Using the latest analytics tools, your feedback and financial data, we track what’s working well and what’s not.
ADJUST AND RESET
Technology and social trends can change overnight. We will measure and refine your campaign as required to maximise its impact.
THE MORE WE GO ONLINE, THE MORE WE FEEL THE NEED TO CONNECT.
A digital marketing campaign provides the perfect platform to engage and interact with your community. After that, the rest is a piece of cake.
As Gippsland's full service digital agency we offer unique solutions for a wide variety of challenging digital business services.
No offshore outsourcing, our creative, digital strategy and development team are all in-house. We are local and support local jobs.