Phill Mackie

Phill Mackie

Hot content highly recommended

What does a hotdog, an excavator driver and a hungry mate have in common?

Believe it or not, they're all aspects of a clever digital marketing campaign for Statoil, a northern European petrol station chain.

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In a creative content coup, Statoil hired a precision excavator driver to build a hotdog and feed it to his mate, capturing the action in a 90-second video.

And unlike my home kitchen efforts, with the excavator there was no squashed bun, no spilt sauce and no lettuce avalanche.

Now no doubt it’s much easier to build a hotdog with your hands, but that wouldn’t make for marketing gold. Really, who’s interested in that?

But a man, using an excavator, to build a hotdog, and feed it gently into the mouth of a trusting friend? Well that I’ve got to see!

I am not the only one to find such content compelling.

Latest stats show that 11 million Australians are accessing video via YouTube every month. That’s just one platform. Many more millions are accessing video via Facebook, Vines or other trending platforms.

It’s a big number and one that should not be ignored.

So we’d suggest it’s time your business gives some serious consideration to creative content. That means video, images, blog posts, social media, email campaigns and more – all of which will get you noticed for all the right reasons.

For a copy of our Digital Marketing Solutions and Content Creation brochures, contact the Scribblevision creative team on 5174 9437, or check out our range of exciting services here.

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