Phill Mackie

Phill Mackie

Federation Training’s new TVC a Scribblevision creative project

Where will your education take you? This is the catch cry of Federation Training's new television commercial (TVC), produced - yes you guessed it - by the creative folk here at Scribblevision.

Federation Training needed a simple yet sophisticated TV campaign to drive enrolments and extend recognition of the organisation, established following the amalgamation of Advance TAFE and GippsTAFE in May of this year.

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The brief was to produce a 30-second TVC utilising the images and voices of real students and drawing on Federation Training’s exciting new brand.

Now 30 seconds isn’t much, and in that time we had to convey a clear message – with sound, with words, with images. It’s a fine line between too much information and not enough, so getting the balance just right was imperative.

The process began with a planning stage, Federation Training joining Scribblevision’s creatives for a meeting to discuss their requirements and flesh out ideas. We’ll give the marketing crew at Federation Training a rap here – they had a clear idea of what they wanted, images in hand and permission from the students involved.

Scribblevision then produced a storyboard, and after some minor adjustments and approval of the concepts, production began in earnest.

A script was produced.

The students involved in the campaign were brought into a sound recording studio to deliver the voiceover – a distinctly authentic approach.

The imagery was created.

And then everything was brought together, with timing and transitions whittled down to perfection.

The result is 30 seconds of TV that are as fresh as a summer breeze and a marketing tool that’s leading the campaign for increased enrolments at Federation Training in 2015.

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