People and technology, an irresistible mix

People and technology, an irresistible mix

In less than 24 hours IKEA’s promo of its 2015 catalogue, a parody of Apple marketing and a tilt at the digital age, has had more than 150,000 views on social media channel YouTube. 

The promo engages because it recognises the yearning for the simple and the tangible – a real, printed product catalogue that you can see and feel and smell, the stuff of yesteryear. Anyone out there who knows the frustration of a dozen different passwords, content management and mobile plan comparisons will utter a definitive UH-HUH at this point.

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