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Blog
Phill Mackie

The lonely life of your neglected website

I often hear people say “my website doesn’t work how I expected”. Well the question I ask is “what exactly were you expecting of your website”. For our small and medium business customers the answer is, most often, “to generate sales or leads”. So what are the most common reasons why your website might not be living up to expectations? And how can you get the most out of it?

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Tech Blog
Phill Mackie

The Importance of Website Maintenance

In the last year specifically we have noticed an influx of attacks on open source content management systems such as WordPress or Joomla.

Does this mean these CMS platforms are unsecure?

Not in the slightest!

Does this mean these CMS platforms need regular maintenance to ensure they stay protected?

For the love of god yes!!!

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Blog
Phill Mackie

Oi! What’s going on here then?

Oi! Have your heard? There’s a brand new mag being put together by Gippslanders, for Gippslanders, right here in this vast, green region of ours.

Oi magazine, to be published six times a year, is the creation of Phillip Island journalist and publisher Roy Fleming. The first edition, launched on December 26, demonstrates what Roy promises will be the key focus of Oi: people.

Yep people – the relationships they share, the communities they build, their achievements and their trials, their glory and their pain – is the focus of the first edition.

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Blog
Phill Mackie

5 ways to keep your website fresh

If you still think perms and pet rocks are trendy then I'm sorry to be the one to break it to you, but you're living in the past. Now I'm not one to judge, but when it comes to your business, your clients may not be as forgiving.

Just like the fashion trends of the world, the web is constantly changing, and it soon becomes obvious when something is out of date.

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Blog
Phill Mackie

5 tips to make Facebook work for you

You run a small business and you have great social skills. So opening a Facebook page should be easy and bring you a lot of leads, right? And you should be able to convert those two likes into two sales, right? So why is Facebook not working for you?

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Blog
Phill Mackie

5 ways to use your logo like a pro

Your logo is one of your business's most valuable assets and the key to making it instantly recognisable (and setting you apart from your competitors) is to use it consistently. No sending it out in flannies and moccasins puh-lease!

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Hot content highly recommended

What does a hotdog, an excavator driver and a hungry mate have in common?

Believe it or not, they’re all aspects of a clever digital marketing campaign for Statoil, a northern European petrol station chain.

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A healthy new outlook for Latrobe Regional Hospital

The stats are incredible: 120,000 patients treated every year, 261 beds, 1200 effective full-time staff. 

Latrobe Regional Hospital, as the major hospital servicing the Gippsland region and its 250,000-strong population, certainly needs a strong online presence to service both the broader community as well as those who have direct contact with the hospital.

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